Video content means business with advanced metrics and integration
If content is king, it seems video content is ascending the throne. The Content Marketing Institute reports 73 percent of B2B marketers use video, and according to a survey by Demand Metric this year,...
View ArticleWhat you need to know about the state of online video display advertising
With online video display advertising poised for significant growth in the next five years, two factors are top of mind: quantity and quality. Online video, in some ways similar to television with its...
View ArticleHow is the ad industry reacting to YouTube offering ad-free paid version?
Google-owned YouTube, with over 6 billion hours of video watched in a month and 100 hours of video uploaded every minute, has recently announced plans to offer a paid, ad-free version of its site to...
View ArticleWhat you need to know about Instagram ads in Canada
On Monday, Instagram began rolling out ads in Canada and has partnered with six key Canadian brands for launch – HBC, Air Canada, Target Canada, Travel Alberta, Sport Chek and Mercedes-Benz, according...
View ArticleSee the 5-second ad spot run rampant in Canada
Is the future of digital advertising a five-second spot? Bell Media Mix announced Wednesday it would be offering its advertising partners a new product called 5on5, a unique service that provides...
View ArticleOnline video advertising’s bot problem
Alongside death and taxes, you can add one more certainty in life: bots. Like germs, they are everywhere and to some degree, unavoidable. You can only protect yourself so much. But if you’re investing...
View ArticleHow to make the best explainer video for your company
How does your company begin to explain its services or products? If you’re like most organizations, it’s probably with heavy text and a couple of images thrown onto a webpage. We know that more time...
View ArticleWatch these 4 newcomers to the Super Bowl advertising lineup
On February 1 Super Bowl XLIX will be overwhelming TV screens across North America. The sports event is a big deal to football fans, but it also brings something else that is arguably even more...
View ArticleInfographic: The evolution of video marketing
What has video marketing accomplished in the past 70 years? What were some of the landmark events that led to the rise of video in the marketing industry? According to Mind Tools around three-thirds of...
View ArticleIt’s sunny in the state of digital video advertising
“Skip Ad.” That short clickable text was what once defined digital video ads. In the landscape ad agencies now work in, digital video ads are no longer so irrelevant that all consumers just skip them....
View ArticleCanadian advertisers harnessing power of mobile video
Canadian advertisers are continuing to expand their video strategies at a rapid rate. Advertisers in Canada are using a variety of platforms, including mobile video, which is growing at an immense...
View ArticleSurvey: Video advertising rising fast in Canada
A new survey reveals what Canadian advertising agencies need to heed to hit their targets. The main takeaway? Video advertising is too big to ignore. Analysts from BrightRoll and IAB Canada looked into...
View ArticleThe top ads for June 2015
There really was something for everyone in the top ads for June 2015. If you shed a tear, laugh out loud, or share any of these, chances are you’re opening your wallet and in that, there’s a lesson for...
View ArticleWeekly LOL: NFL ad claims there’s no social substitute for fantasy football
In this regular column, we profile the ads, videos and memes making us truly laugh out loud in the B2Bnn office. If you’re not involved with fantasy sports, chances are you don’t know how much fantasy...
View ArticleYour Weekly LOL: Old Spice finally unites Terry Crews and Isaiah Mustafa
Consider Terry Crews and Isaiah Mustafa the two most popular faces of a retail brand in recent memory. As the Old Spice pitchmen, they are now back with an Old Spice ad heavy on the surreal comedy that...
View Article3 ways personalization can boost your B2B video marketing
Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Why? Because our identities are hard-wired into our psyches (the fancy name is...
View ArticleInside look at why mobile video advertising is growing fast
There is no doubt that mobile video has already become the primary focus for the likes of YouTube, Facebook and Twitter, particularly when it comes to these brands’ respective ad efforts. Recent...
View ArticleStudy: 73% of B2B marketers say video positively impacts marketing results...
A new study found that almost three-quarters of respondents believe that video positively impacts marketing results and ROI. The study, conducted by online video marketer ReelSEO, surveyed 350 B2B...
View ArticleInfographic: Half of video campaigns run cross device
For the very first time, video ad campaigns running on at least two devices in Canada have exceeded the 50 percent benchmark, reports a new report from Videology, a video advertising solutions firm....
View ArticleYou can now make Skype calls within Slack
Slack, the robust communications tool used by more than two million people daily, launched in preview a Skype feature that will let you make calls within the app. Microsoft said anyone on a Slack team...
View Article
